COMPANY NAME respects each individual’s right to personal privacy.
We will collect and use information through our Web site only
in the ways disclosed in this statement.
This statement applies solely to information collected at COMPANY
NAME’s Web site.
COMPANY NAME collects information through our Web site at several
points. We collect the
following information about primary visitors: [list types of personally
We may also collect [types of personally identifiable information]
which our users divulge about other people, [such as referrals or gift
purchases.] COMPANY NAME does not actively market to children, and we
never knowingly ask a child under 13 to divulge personal information.
We collect the following
general data that is not personally identifiable information [list].
We collect demographic data in order to [explain reason].
We verify the accuracy of this information by [explain verification
We collect this information through [describe collection methods,
such as registration forms, clickstream tracking, automatic logging
files, and so on. Describe
what information is collected through each method].
The information is collected [voluntarily or involuntarily].
To receive our products and services, [type of information] is
mandatory because [explain reason].
Other information we request is optional.
We [do or do not] employ cookies. A cookie is a small text file that
our Web server places on a user’s computer hard drive to be a unique
identifier. Cookies enable COMPANY NAME to track usage patterns and
deliver customized content to users.
Our cookies [do or do not] have an expiration date. Our cookies
[do or do not] collect personally identifiable information.
[If so, list what and why.]
Banner advertising appearing on our Web site may collect the following
information: [list what and how it is collected].
Third parties collect the following information at our Web site
[list types of information].
The information collected by COMPANY NAME will be used for
[list all specific purposes].
Users who provide information will receive [list products, services,
email announcements or advertisements].
Registered users [will or will not] receive additional announcements
from us about products, services, special deals, and a newsletter. Out
of respect for the privacy of our users we present the option to not
receive these types of communications.
The information we collect [will or will not] be used to create customer
profiles based on browsing or purchasing history.
We [will or will not] supplement information collected at our
Web site with data from other sources [such as credit history to authorize
We may share data with the following third parties: [list, including
shipping companies, credit card companies, and so on].
These third parties will use the information as follows: [list
all specific purposes].
Users may [opt in or opt out] to have their information shared with
offer links to other Web sites.
Please note: When you click on links to other Web sites, we encourage
you to read their privacy policies.
Their standards may differ from ours.
Our Web site offers [chats, forums or message boards].
Please be advised that information posted in these venues becomes
If our policy on information collection or uses changes, will advise
you by [explain means of communications and time frame].
Access to Information
COMPANY NAME maintains the accuracy of our information by
[explain procedure]. Users
may access their own personal information and contact us about inaccuracies
they may find. [Explain
how.] Users may delete
their information from our database by [explain procedure and time frame].
Part IV. Problem
If problems arise, users may contact COMPANY NAME by [list
methods]. We are committed
to resolving disputes within [time frame].
Part V. Data Storage and
COMPANY NAME protects user information with the following security
measures: [describe security protocols, secure servers, firewalls, SSL
encryption and other technology and procedures used to protect consumer